Diet Pepsi presents the Diet Pepsi Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week this year in celebration of beautiful, confident women.
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week,” said Jill Beraud, Chief Marketing Officer, PepsiCo in a press release.
The Diet Pepsi Skinny Can is described as taller slimmer, and sassier.
“Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world,” Beraud said.
The new Diet Pepsi Can will be available for consumers this March. The existing packaging of Diet Pepsi will still be available.